The Arrowhead of Wild Cane: Built on Storytelling

“Why the arrowhead to represent the brand?”

A question we get asked often. Here is the explanation….

Storytelling is one of the oldest human traditions, a thread that connects generations, cultures, and places. At Wild Cane Supply Co., we believe every piece of gear you own should carry a story of its own. Our apparel is made to age with you — to wear the dust, the dents, and the memories of your adventures like a badge of honor. Over time, each garment becomes a living record of where you’ve been and what you’ve endured.

We’re proud to craft premium goods here in the United States. The arrowhead in our logo honors that feeling of inspiration as a kid. What do I mean by that?

I have learned overtime that storytelling isn’t just about words…it’s about legacy, intention, and how we carry ourselves through life.

At Wild Cane, we’re not just making apparel, we’re building gear with grit, meaning, and longevity. The kind of provisions that earn their character over time…scuffed, sun-faded, and stitched with stories from the road. So why the arrowhead? Because if you’ve ever stumbled upon a hand-chiseled arrowhead off the beaten path as a kid, you know the feeling…awe at its craftsmanship, wonder at its history, and disbelief that it’s survived centuries of weather and wear. That’s the spirit we chase. We hope that one day, a loved one rummages through your closet, finds your old Wild Cane gear, and is struck by the timeless design, the miles it’s seen, and the stories it holds……and maybe, just maybe, they’ll take it and start writing their own.